WHOOP
Year in Review
WHOOP is a wearable fitness tracker that lets athletes see minute-by-minute data about their bodies. So how do you end the year with data members have already seen? Well, we put that data into perspective, allowing athletes to view their performance in new ways and compare their stats against larger community trends, giving them the fuel to push themselves even further next year.
Type of project:
Product, campaign
Role:
Concepting, copywriting
Custom Videos
We created 500K+ custom Year in Review videos based on WHOOP members’ individual data on training, sleep, and recovery with 40+ unique data points per video.
Social Teasers
We teased the campaign on social by releasing the larger community trends on our channels to get people excited about their own Year in Review videos.
Design & Narrative
The design and narrative were natural extensions of the WHOOP app and brand voice.
Press Report
We designed a press report with more in-depth information about population-level trends across the WHOOP community.
Microsite
An in-app push drove members to the microsite to create their own videos and see how other WHOOP athletes fared over the year.
Member Responses
With 2.9MM primary video downloads, it's clear that members loved seeing their data in a new perspective.