Hey, I’m Genny, an NYC-based copywriter who’s spent the last 11 years in the wild agency world trying to find the sweet spot where the digital and real worlds collide.
Over the years, I’ve helped athletes perform better, started shooting 35mm film, powered NYC, created a crowd-sourced song, got told off by the MTA, challenged The Mountain, kept every notebook I’ve ever used, launched the Netflix of podcasting, pitched a script about pigeons, changed the red carpet conversation, wrote more inclusively, and so much more. Let’s chat!
Clients
Absolut, Amazon Ads, Autotrader, Bare Necessities, Calphalon, Canon, Castrol, Citadel, Con Edison, Fisher-Price, H&R Block, Johnson & Johnson, Krazy Glue, Lean Cuisine, Luminary, Microsoft, New Balance, Northeastern University, Oreo, Pernod Ricard, TikTok for Business, WHOOP
Education
Experience
Code and Theory
Saatchi & Saatchi
Sr. Copywriter
May 2021- present
Intern
Jun 2014 - Aug 2014
VML
RTO+P
Sr. Copywriter
May 2019 - May 2021
Creative Intern
Jan 2014 - Feb 2014
University of Delaware
BFA Visual Communications, Minor in Advertising
Graduated 2014, cum laude
Copywriter
Mar 2018 - May 2019
360i
Copywriter
Sep 2016 - Mar 2018
Associate Copywriter
Sep 2014 - Mar 2016