Hey, I’m Genny, an NYC-based copywriter who’s spent the last 11 years in the wild agency world trying to find the sweet spot where the digital and real worlds collide.

Over the years, I’ve helped athletes perform better, started shooting 35mm film, powered NYC, created a crowd-sourced song, got told off by the MTA, challenged The Mountain, kept every notebook I’ve ever used, launched the Netflix of podcasting, pitched a script about pigeons, changed the red carpet conversation, wrote more inclusively, and so much more. Let’s chat!

Experience

Currently available for freelance projects and full-time roles.

Code and Theory
AT&T Business, Bare Necessities, Citadel, Code and Theory, Con Edison, Microsoft, WHOOP
2021- 2026

VML
Krazy Glue, Luminary, New Balance
2018 - 2021

360i
Absolut, Autotrader, Canon
2014 - 2018

Saatchi & Saatchi NY
Summer Intern 2014

RTO+P
Jan 2014

360 campaigns
Activation ideation
Branding and verbal identity
Digital campaigns 
Inclusive writing
Naming
Script writing
Social copywriting
Social-first campaigns
Tone of voice development
Website copy

Skills

Recognition

The Webby Awards 
The Shorty Awards x2
ANA B2 Awards

Full resume here.