Absolut
Electrik
Absolut wanted to celebrate the end of the year by bringing people together with their Limited Edition Electrik bottle. We partnered with Lyft to turn awkward ride-sharing situations into awesome experiences for riders to make authentic new connections.
Type of project:
Social campaign. IRL event
Role:
Concepting, copywriting
Activation: For one night only, Lyft users were asked to take a chance, change their plans, and see what a night with Absolut could hold. Those who accepted were treated to a night of vodka, dancing, and an exclusive live performance from Cash Cash.
