Hey, I’m Genny.

I’m a copywriter based in NYC with 9 years of experience in the agency world trying to find the sweet spot where the digital and real worlds collide.  

I’ve helped athletes perform better, started shooting 35mm film, created a crowd-sourced song, got told off by the MTA, challenged The Mountain, kept every notebook I’ve ever used, launched the Netflix of podcasting, changed the red carpet conversation, thought about writing more inclusively, and so much more. Let’s chat.

FAQs

Capabilities

Copywriting

Brand identity

Tone of voice 

How do I get started?

Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.

What makes you different?

We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.

Capabilities

Clients

Tools

Copywriting,

Brand identity development

brand campaign concepting

naming, social content creation

Copywriting,

Brand identity development

brand campaign concepting

naming, social content creation

Copywriting,

Brand identity development

brand campaign concepting

naming, social content creation

Skills

Clients

Tools

Copywriting,

Brand identity development

brand campaign concepting

naming, social content creation

Copywriting,

Brand identity development

brand campaign concepting

naming, social content creation

Copywriting,

Brand identity development

brand campaign concepting

naming, social content creation

Skills

Copywriting,

Brand identity development

brand campaign concepting

naming, social content creation

Clients

Copywriting,

Brand identity development

brand campaign concepting

naming, social content creation

Tools

Copywriting,

Brand identity development

brand campaign concepting

naming, social content creation

Capabilities

Capabilities

Education

Experience

Capabilities

Skills

Copywriting, brand identity development, brand campaign concepting, naming, social content creation,

Copywriting, brand identity development, brand campaign concepting, naming, social content creation,

BFA Visual Communications, Minor in Advertising
Graduated 2014, cum laude

Code and Theory
Sr. Copywriter
May 2021- present

VML
Sr. Copywriter
June 2021-2003

BFA Visual Communications, Minor in Advertising
Graduated 2014, cum laude June

Copywriting

brand identity development

brand campaign

concepting

naming, social content creation, 

Copywriting

Brand identity

Campaign

Naming

Tools

Copywriting

Brand identity

Campaign

Naming

Tools

Copywriting

Brand identity

Campaign

Naming

Capabilities

Capabilities

Experience

Education

Capabilities

Skills

Copywriting, brand identity development, brand campaign concepting, naming, social content creation,

Copywriting, brand identity development, brand campaign concepting, naming, social content creation,

BFA Visual Communications, Minor in Advertising Graduated 2014, cum laude

BFA Visual Communications, Minor in Advertising Graduated 2014, cum laude

BFA Visual Communications, Minor in Advertising Graduated 2014, cum laude

Copywriting

brand identity development

brand campaign

concepting

naming, social content creation, 

Copywriting

Brand identity

Campaign

Naming

Tools

Copywriting

Brand identity

Campaign

Naming

Tools

Copywriting

Brand identity

Campaign

Naming