Genny González
Senior Copywriter

EXPERIENCE

Code and Theory / Senior Copywriter
MAY 2021 – JUL 2026, NEW YORK, NY

  • Microsoft: Brought a B2B campaign for enterprise AI tools to life for a developer audience, earning recognition from The Webby Awards, The Shorty Awards, and the ANA B2 Awards.

  • Con Edison: Translated clean energy initiatives into a New York-centric integrated campaign across TV, print, OOH, digital, radio, and social.

  • WHOOP: Partnered with product teams to create 500K+ custom, data-driven Year in Review videos.

  • Code and Theory’s Inclusive Language Guide: Contributed to and helped lead development of guidelines for more equitable writing practices, featured in Ad Age, Campaign US, and Digiday. 

  • Collaborated with strategists and designers to develop verbal identities and tone of voice frameworks, ensuring consistency across channels.

VML / Copywriter to Senior Copywriter
MAR 2018 – MAY 2021, NEW YORK, NY

  • Krazy Glue: Concepted and executed a socially optimized UGC campaign for a live event featuring The World’s Strongest Man.

  • Luminary: Translated audio-only podcasts into engaging daily organic social content.

  • Developed creative content for Castrol, Johnson & Johnson brands, and New Balance. 

360i / Associate Copywriter to Copywriter
SEP 2014 – MAR 2018, NEW YORK, NY

  • Absolut: Crafted multiple newsworthy campaigns for Absolut, including a tech activation at the Grammys and a crowdsourced song written by Rita Ora. 

  • Oreo: Wrote scripts and supervised editing for a series of OLV spots featuring Shaq. 

  • Developed creative content for Autotrader, Canon, Fisher-Price, and Pernod Ricard. 

Saatchi & Saatchi NY / Summer Copywriting Intern, 2014

RTO+P / Winter Session Creative Intern, 2014

EDUCATION

University of Delaware / BFA Visual Communications, Advertising Minor, cum laude, 2014

SKILLS

Activation ideation, concepting, digital campaigns, email copywriting, inclusive writing, integrated campaigns, script writing, social copywriting, tone of voice and verbal identity, website copy

Experience

Currently available for freelance projects and full-time roles.

Code and Theory
AT&T Business, Citadel, Code and Theory, Con Edison, TikTok for Business, Microsoft, WHOOP
2021 - 2026

VML
Krazy Glue, Luminary, Johnson & Johnson brands, New Balance
2018 - 2021

360i
Absolut, Autotrader, Canon, Pernod Ricard
2014 - 2018

Saatchi & Saatchi NY
Summer Intern 2014

RTO+P
Jan 2014

Activation ideation
Concepting
Digital campaigns 
Email copywriting
Inclusive writing
Integrated campaigns
Naming
Script writing
Social copywriting
Tone of voice development
Verbal identity
Website copy

Skills

Recognition

The Webby Awards 
The Shorty Awards x2
ANA B2 Awards